With more than 25 years experience in marketing communications, my career spans Hospitality, Architectural & Interior Design, Fashion and Retailing. I am well versed in strategic planning, content marketing, media relations, social media, event design and logistics. I've launched flagship stores in Los Angeles, New York and
San Francisco, developed communications programs for both commercial and non-profit organizations, and lead multi-market campaigns.
Before starting my own business in 1991, I was Director of Marketing for the Pacific Design Center and 1.2 million square foot merchandise mart in Los Angeles. An incredible opportunity to work with some of the biggest names in both contract and residential design, my staff of seven and I produced programming, promotions, publicity and events tailored both to the design trade and very discriminating consumers. Prior to that, I held the position of Director of Marketing Communications for Camp Beverly Hills, a $110 million sportswear licensor, franchisor and retailer.
Moving to Los Angeles shortly after graduating with a Journalism degree from American University in Washington, D.C., I started my career on the agency side. First with The Bohle Company handling consumer electronic, telephony, wine and spirits and sporting goods accounts. This was followed by a turn in the corporate division of Rogers & Cowan with still more wine and spirits and consumer electronic work with the occasional celebrity tie-in, media tours and/or product placements.
Having been an in-house department head, an agency rep and entrepreneur, I have substantial background in a variety of best practices.