What you need. Now.
Tell me about your company product or service, your worthy opponents and who your customers are. What are your strengths, obstacles, constraints? An honest appraisal is the foundation of a progressive, realistic plan.
Headline or Hashtag, Tagline or Tweet, every word has to work. How and where you say it is just as important as what you say. It is essential to deliver a unique voice in the most effective environment possible.
Ideas are great, but action is better. Assessing resources, leveraging partnerships and setting realistic thresholds with measurable results keeps a project on track. Critical paths and frequent reporting keeps the process transparent.